If you read John’s movie theater releases for the weekend, then I’m sure you probably know I’m being drug off to Ghost Rider (my wife is a fan of the comic), and also read about the movie “The Bridge to Terabithia.”
If I didn’t read John’s update, I would have absolutely zero idea what Terabithia was about, and that is why this movie is going to flop completely this weekend. It could be getting the best reviews in the world (after a quick glance at Rottentomatoes, it’s doing quite well) but no one knows what the thing is about.
The first time I saw a commercial for Terabithia I wasn’t paying much attention. It just seemed to me that these guys were trying to capitalize on the fantasy genre with a movie that looked like Narnia and a main character that looks like Harry Potter. However, I kind of dig movies with creative looking monsters like something out of Jim Henson’s shop running around, so I decided I’d pay a little more attention to the commercial the next time I saw it.
The commercial comes on, and it tells you absolutely zero about the movie. All we learn is that there is a big creature that is ticklish because a dog runs between its toes and it laughs. Seriously, I’ve seen the commercial roughly 47 times, and each time I try to see if I’m missing something. Nope. All we know is that there is a ticklish monster in it.
The only thing I really know about this movie is that it’s based on a successful children’s book. Whoever was in charge of marketing for this project needs to be fired, because no one knows what the hell it’s about.
I’ll honestly be surprised if this thing cracks the top three movies, let alone top 5 over the weekend. There is no way crappy Norbit is budging from the top 5 that easily. I can also see that crap fest Hue Grant vehicle getting solid returns because it’s the weekend after Valentines Day (especially since many people in America were snowed in that day). Finally, Ghost Rider will probably make a decent amount of dough just because of what it is.
Maybe I can convince my wife not to see Ghost Rider, and maybe we’ll check out Terabithia instead. Right?