Super Mario Brothers 3 Twenty Years Later
I can’t believe I was 8 years old when Super Mario Brothers 3 was first released on the NES. I had been lucky enough that SMB3 was released around my birthday, and being that my birthday and Christmas was the only time I would get new video games, I knew that this was my one moment to own the game. The fact that this is one of the very few birthday presents that I can recall opening up first thing that morning says something about the game. I remember peeling back the wrapping paper and exposing that bright yellow box. When all the paper was off I looked at that cover of Mario flying in that raccoon suite for a few minutes and the very idea of actually holding onto Mario 3 with my own hands finally struck me. I now possessed Mario 3, and I knew it was good before I even played it.
The build up to Mario 3 was rather incredible. Thinking about it, up to that point Mario 3 had to be one of, if not these most hyped game up to that point. There really wasn’t such a thing as a hyped game in those days. Sure there was licensed stuff that people couldn’t wait to play like Batman and Ninja Turtles, but nothing video gaming could claim as its own that the public was fully aware of. These days its common to find big marketing muscles behind stuff like the latest Halo, Call of Duty, or hell, even New Super Mario Brothers, but at those times it was unprecedented. Heck, Super Mario Brothers 3 essentially had a movie built around it in the form of The Wizard which hit theaters two months before Super Mario 3’s release. Talk about genius marketing. Then there was this commercial, which proved that in 1990, Mario Mania was at one of is heights. I would have said it’s peak, but looking at the sales of games like New Super Mario Brothers Wii, DS, and Mario Kart, the guy has never been stronger.








